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Remaining curious and committed to innovation has also led to a sustainability ethos that has rippled throughout the business. As proud innovators of sustainability for over 25 years, Maxiflora were the first to implement the use of recycled water back in 1995. Family is the binding pillar of the business and so too are the needs of the next generation. In the last year Maxiflora successfully reduced all plastic packaging by 90%. With their eyes on a bright future, the utmost care has been taken to ensure their flowers are sustainably grown and distributed.